or me, it's personal. I love what I do and I care as it is my name on the door. A name that people have trouble pronouncing - Yo! It is an Olde English surname (my homeland) meaning water. Fitting really as this is where I spend my down days, in the ocean with my family. The company logo is my family crest, representing myself, my two children and my wife. She is instrumental in what I do. She'll tell you I am a romantic having proposed under a blue moon, but don't tell my mates.

Our lives are considered, empathetic and ethical. With some bold views and opinions we are conscientious and aspire to improve the world..
           ..but that is a story for another day!

For me it's
personal